ABOUT US

OUR STORY

In 2022, a small group of students from University of Dundee, including Imran and Toby, decided that its campus lacked education on something that was becoming undeniably essential for students across so many degrees – commercial awareness. From that point, the team set out to regularly write articles that would educate students on our campus about the concept. In 2023, Imran saw that other universities across the UK similarly lacked the resources to help students understand commercial awareness and therefore CAL needed to expand. Recruiting writers from across the country and beyond, the team steadily grew and so did its audience.

Within months, our Instagram and LinkedIn pages grew massively, which was only achievable with the constant dedication of the team’s writers and editors. With over 2,000 followers across our social media platforms (as of September 2025), the CAL team is looking forward to decide how we can best develop our content to further improve our educational services.

We encourage writers or editors from all educational and social backgrounds to reach out with ideas and apply to any suitable openings. Education and career opportunities should be accessible for everyone and CAL is proud to continue working towards that every day.

THE TEAM